UP is a vibrant web design company based on the Wirral, near Chester and Liverpool. We are fundamentally different from other web designers in that UP's owner, Matt Janes, brings to the company a unique blend of design and marketing experience.
After graduating from Sheffield University with a BA (Hons) in Business Studies, Matt began a career journey which saw him work with some of the best designers and agencies in London. It was during this time that he managed some of the largest marketing budgets in the UK, for companies such as BT (It's Good To Talk), as well as working with art directors and copywriters such as Maurice Saatchi (Saatchi and Saatchi, M&C Saatchi) and David Abbott (Abbott Mead Vickers).
When the digital revolution began, Matt saw an opportunity to apply what he had learned in the TV, radio and press creative industries to this new medium of the Internet. It was at this time, in 1998, when Matt started designing websites. Matt spent 15 years working in London before returning home to the Wirral, where he now applies his knowledge and skills to help companies based on the Wirral and in Liverpool maximise their return on investment on the web. UP design and develop a diverse variety of websites, for companies wanting a simple online presence to those wanting an online shop where they can retail their goods or services, and everything in between.
Having worked with industry leading agencies in London, we've cherry picked the best parts of the design process to form UPstream; a streamlined design process which ensures that we produce web designs which meet their objectives and are delivered to budget and on time.
UPstream begins with us listening to you, to identify exactly what it is you're trying to achieve by getting your business online. Once we have a proper grasp of your needs, we write a formal
website design brief (click for example).
The brief forms a springboard for creative development, in which we firstly develop our concepts on paper, to give a broad outline of how they will look. Once we're on to something good, we take this outline design to produce a creative concept using Photoshop. At this stage, we'll present the idea to you.
Following your feedback, the idea may evolve or be amended before proceeding to the development stage. Here, we use our technical expertise to build the website and ensure that it works across different browsers and platforms. This stage may also include the development of animations, or a database to store your products and services, available to buy online.
Once the website is fully operational, we monitor its performance to check the number of visitors, how long they spend on the site, which pages they visit and where, geographically, people are visiting from. We have powerful data at our disposal, to help inform your business strategy.
